العميل
Mirfa
الصناعة
Real Estate and Development
نطاق العمل
Brand Consulting
Visual Identity Development
Marketing Collaterals
A prominent real estate developer based in GCC, specializes in creating upscale and luxurious apartments and townhouses. With a portfolio consisting of two successful projects, Mirfa established itself as a recognized player in the real estate market.
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Challenge
Challenge
Approaching Element8 for a rebranding initiative, Mirfa aimed to elevate its brand presence in the competitive UAE real estate industry. The challenge lay in distinguishing Mirfa IBC amidst a saturated market crowded with numerous real estate projects and developers.
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Solution
Solution
Element8 devised a comprehensive strategy to revamp Mirfa’s brand. We delved into analyzing Mirfa’s unique selling propositions (USPs) and conducted an in-depth study of its standing in the competitive UAE real estate market. Simultaneously, we explored the audience insights specific to Ashton Park, a brand under Mirfa’s umbrella, to ascertain distinct avenues for differentiation.
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Impact
Impact
The brand strategy and identity were crafted in unison, ensuring seamless brand coherence. Element8 undertook the creation of various brand assets: designing a brand-new logo, crafting compelling content, and developing visually engaging brochures for Ashton Park. Additionally, we meticulously curated a company profile for Mirfa and produced introductory videos for both brands, employing our videography expertise to amplify their brand narratives.